Oversaw budgeting, cash flow, risk, and compliance. Implemented new financial structures, developed weekly cash flow reports, and supported expansion planning.

Led financial operations for 35 barbershops, implemented treasury processes, reduced reporting errors, and supported growth strategy through profitability analysis.

Maintained profitability in competitive markets, coordinated with LATAM teams, and automated key pricing processes.

Designed and implemented pricing strategies, conducted margin analysis, and contributed to PROS Pricing software implementation.

Managed key customer portfolios, integrated credit insurance, improved billing processes, and supported the Shared Services Center in Mexico.

Led credit and collections for Andean Region, coordinated audits under SOX, and led digital transformation of billing and automation in SAP.