Design and implement digital sales strategies for diversified educational programs, including CLEI Baccalaureate for minors, Baccalaureate for adults, and technical career programs at a renowned technical institute. Be passionate about providing innovative pedagogical solutions to enhance the student experience and increase enrollment through digital channels.
Major achievementDeveloped and implemented customized digital sales strategies for the institute's educational programs, increasing enrollment by 10%. Collaborated with the marketing team to create engaging and relevant educational content, generating a 34% increase in conversions.
Responsible for developing effective content strategies, creating relevant and high-quality content, optimizing it for search engines and managing social networks. Additionally, responsible for performing analytical monitoring, complying with current regulations and keeping up to date with the latest trends in digital marketing. Likewise, in charge of devising ways to optimize inventory control procedures, inspecting levels of supplies and raw materials.
Major achievementDeveloped and executed content marketing strategies that increased website traffic by 20% and generated 150 leads monthly. Implemented proactive measures to avoid shortages and losses, resulting in a 10% reduction in related operational costs with inventories