I benchmarked similar products and conducted research with different customer segments. A hypothesis was raised, we began to validate them through empathy maps, data analysis and the construction of the journey map. Having collected the data and understood the pains and expectations of the clients and how the competition worked, I developed the user stories, got the best technology provider and used KANO blueprint and analytics to lead development.

I benchmarked the online shop of Grupo emi competitors. I measured usability through interviews and data analytics using Hotjar and Google analytics. Identified pains and developed navigable prototype with improvements. This was approved by the marketing director and the implementation management began.