direct and lead the company's commercial team, where national and international accounts are managed, business closures, expansion of commercial relationships, development of new multi-assistance products, study the competition, cost analysis, analysis of technological developments to offer different e- commerce to the brand's customers. Direct the marketing department, in which network strategies are carried out

Direct and lead the company's digital development process, in which brand processes are received, such as: website, issuance system, webservice connections and e-commerce implementations through merchants or other payment platforms.

management and direction of international accounts, especially in Mexico, product development, study the competition, carry out cost analysis between brands, provide advice to clients from different countries.