Marketing professional with experience in multichannel campaigns, customer attraction strategies, data analysis, and user experience personalization through digital platforms. Focused on innovation and value generation
Implementation of personalization strategies, multi-channel campaigns (email, SMS, WhatsApp) with Salesforce Marketing Cloud, advanced audience segmentation.
Major achievementImplementation of customer experience strategies, execution of multi-channel campaigns, and advanced audience segmentation.
Multi-channel digital marketing strategies (email, social media, paid media), coordination with international teams, KPI analysis, content monitoring, and process optimization.
Major achievementDesign and execution of digital marketing strategies, international coordination, KPI analysis, and digital content monitoring.
Project planning and organization, data analysis platform management (Advanced Excel and Power BI), operational support.
Major achievementProject management, data analysis and operational support.