Paula Sofía Rincón Barbosa
Content Strategist
Professional profile
Social Communicator and Journalist with an emphasis on digital marketing. Experience in social media management, multi-channel campaigns, email marketing, and data analysis, focused on results and brand growth.
Work experience
Development and direction of digital strategies, email marketing campaigns, social media, and digital advertising. Coordination of creative teams, metrics analysis, and campaign optimization in Colombia, Peru, and Mexico.
Major achievementLeadership in multi-channel digital campaigns, email marketing, social media marketing, and campaign optimization with a focus on results and KPI analysis.
She led communications, social media, and events strategies. She implemented multi-channel campaigns, email marketing, telemarketing, and content production. She also organized events and managed media plans.
Major achievementManagement of external and internal communications campaigns, email marketing, events, and brand experience, strengthening customer relationships.
Responsible for internal and external communications, support in marketing campaigns, and content generation for different channels.
Major achievementAnalysis and management of corporate communications, campaign support, and content production.
Education experience
Meta blueprint | Bootcamp
