• Design of the marketing plan for H1 and H2 • Administration and creation of in-house content for social networks and web. • Contact and management of advertising agency to consolidate the brand communication • Design and development of digital marketing campaigns via mailing and social media. • Teamwork with Business Intelligent to the achievement of results based on data • Generation and capture of leads through digital advertising

Creation of marketing strategy to increase wins at the end of the sales funnel. The commercial area was supported with a strategy that brought a greater number of qualified leads, which meant a higher win rate compared to the H1 of the same year.

• Bring the Shopper closer to the brands and categories with actions at the point of sale. • Coordination of agencies for off-line strategies in the participation in events and specialized magazines. • Support for the organization of events and trade marketing actions for customer activation and loyalty. • Design and development of pieces and POP and POS advertising material.{* **}• Maximize the performance of product categories and segments through through strategies from Trade Marketing.

WhatsApp API: Implementation of a new channel for customer service and obtaining new business, which led to an optimization of time for the sales team and customer service as well as better final conversion rates

Design and propose marketing strategies to achieve the goals set by the department for the positioning and commercial loyalty of the brand and products. • Administration and creation of in-house content for social networks and web. • Design and management for the production of advertising material, ATL, printed and digital publications, and POP of the company ( Strategies from visual merchadising, BTL, brand activations

Positioning strategy at the national level under a storytelling model compared to what the brand represented for the final consumer. A six-month process to strengthen the brand with the end customer through the company's social networks (Instagram and Facebook) and influencers