Monica Daza
Marketing & Comms Manager, Nola
Professional profile
Business administrator with over 15 years of experience developing Marketing and Communication strategies in the IT professional services consulting industry , media agencies , and communication media . Passionate about technology 's impact on marketing , particularly in Martech , AI , and Web 3.0 . Skilled in leadership , adaptability , rapid learning , innovation , and achieving results
Work experience
Designed ABM campaigns, Emailing, Social Media, Paid Media, PR, Sponsorships, and Events to generate B2B leads for sales teams. Coordinated content generation and managed B2B suppliers. Negotiated and managed marketing development funds for the USA market.
Major achievementResponsible for designing strategic Marketing and Communications plans for Mexico, Central America, and Colombia. Achieved 100% of qualified lead goals and contributed to achieving a sales target of USD $2 million.
Led strategic plans and client interactions for digital transformation projects. Implemented loyalty programs and coordinated communication strategies.
Major achievementLed digital transformation projects improving B2C customer experience. Successfully implemented the loyalty program Descubre Compensar.
Managed programmatic buying business, led a team of traders, and managed client relationships and vendor negotiations. Developed special projects and achieved budget objectives.
Major achievementManaged programmatic buying business with KPIs for investment and profitability. Achieved 100% of budget objectives and diversified audience inventory portfolio by 300%.
Education experience
University of politecnico gran colombiano, bogota, colombia | Profesional
