My name is Virginia, and I am a 28-year-old from Argentina who is excited about the prospect of taking on a new challenge in the field of marketing. I have a passion for digital marketing and I really enjoy teamwork.
Responsible for acquiring new and high value Google Ads customers in the region. - Engage new customers by introducing Google marketing solutions that better fit to their business models. - Plan and develop customized strategies and investment plans based on customer's business objectives and marketing goals. - Walk new customers through the acquisitions cycle. - Work together with cross-functional teams to deliver an integrated and seamless experience to new customers.
- Development of loyalty marketing strategies towards business's key partners and clients. - Planning and execution of media launch strategy. Marketing mix creation: ATL & BTL media. - Customer journey design and implementation through Salesforce Marketing Cloud: definition of touchpoints and communication's content creation. - Educational campaign design focused on digital banking industry, product & branding. Sales tools creation (infographics, workbooks & trainings)
Responsible for identifying business needs and requirements in order to develop new product features. Agile and scrum methodology. Overall responsibilities: - Planning and development of new product features, focused on customer experience. - Cross-functional work together with teams, in order to create end-to-end processes. - Organization of team workflow, planning and follow up excecution deadlines. - Permanent research on the latest fintech trends and apps.