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Felipe Garcia

Digital channel leader
Skills
(Self-evaluation)
Instagram ads 100%
Google ads 90%
Google analytics 70%
Marketing automation 60%
Html 30%
Languages
English:
  • Fala
    70%
  • Leitura
    70%
  • Escrevendo
    70%
Spanish:
  • Escrevendo
    70%
  • Leitura
    70%
  • Fala
    70%
Professional profile

Work experience

Digital Channel Leader
crystal s.a.s | October 2021 - July 2022 (9 months)
Used skills

Lead the digital strategy for the GEF, Punto Blanco, Baby Fresh and Galax brands.

Major achievement

Improve the ROAS of digital channels by more than 30%.

Senior Planner
carat | March 2020 - December 2020 (9 months)
Used skills

· Digital leader in the Management of Branding and Performance Campaigns on Search, Social Media and Programmatic Platforms for clients such as EAFIT, Haceb, Sandwich Qbano, among others. · Planning and development of paid strategies.{*** }· Coordination of the team, guiding efforts towards the achievement of the objectives of the brands. · Analysis and optimization for Branding and Performance campaigns. · Search for media and allies that contribute value to campaigns and digital strategies.

Major achievement

Improvement of the relationship and processes between client - agency optimizing budgets, reports and innovation strategy.

Education experience
Marketing and Advertisement
Universidad central | Undergraduate
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