Lead the digital strategy for the GEF, Punto Blanco, Baby Fresh and Galax brands.
Major achievementImprove the ROAS of digital channels by more than 30%.
· Digital leader in the Management of Branding and Performance Campaigns on Search, Social Media and Programmatic Platforms for clients such as EAFIT, Haceb, Sandwich Qbano, among others. · Planning and development of paid strategies.{*** }· Coordination of the team, guiding efforts towards the achievement of the objectives of the brands. · Analysis and optimization for Branding and Performance campaigns. · Search for media and allies that contribute value to campaigns and digital strategies.
Major achievementImprovement of the relationship and processes between client - agency optimizing budgets, reports and innovation strategy.