Mario Alberto Coello Reyes
Sr. Program Manager
Professional profile
Program / Project Manager with 11+ years of experience leading Salesforce and SAP implementations and digital transformation programs with budgets up to $ 4M USD . Skilled in delivery strategy , program governance , KPI definition , and executive reporting
Work experience
Managed end-to-end Hyper-Personalization program, coordinated Marketing, CRM, Digital, Data, IT, and partners, developed program roadmap, facilitated SteerCo, managed change control, and vendor compliance.
Major achievementLed a $4M digital transformation program, structured governance across PODs, managed cross-functional teams, designed executive scorecards, and automated reporting for C-level stakeholders.
Structured workstreams with objectives and KPIs, resolved project conflicts, managed risks and changes, reported to C-level, tracked budget and resources, and improved stakeholder communication.
Major achievementAligned program projects with corporate strategy, managed risks, facilitated SteerCo, built executive scorecards, and optimized resource allocation.
Managed multiple Salesforce projects, prioritized tasks, built client relationships (Costco, Sura, Kavak), increased conversion by 22%, negotiated contracts, and reduced costs.
Major achievementLed Salesforce implementations, increased adoption, improved client satisfaction, reduced SLA by 25%, and optimized project costs.
Education experience
Unam | Especialización
