Bearing in mind that BMW brand vehicles are for a more demanding public, in my marketing strategies, we stop selling by price and focus on luxury, exclusivity and quality.
I am the leader of the marketing department, in this area I am in charge of all digital marketing, from the creation of strategies, to the guidelines, segmentation, results and positioning in search engines.
These two companies are part of the same Automotive group, I have managed more brands for 12 years. Experience focused on Marketing, advertising, digital marketing and event organization.