Juan Camilo Florez Falla
Vice President Of Business
Professional profile
Industrial Engineer with 11 years of experience , specializing in business development and strategy . Skilled in business relationship management , banking , fintech , sales , and business development . Proficient in negotiation , leadership , project management , and strategic thinking . Fluent in Spanish and advanced in English
Work experience
Responsible for leading company strategy and growth, new business opportunities, product roadmap, commercial strategies, and alliances. Focus on driving financial success and sustainable expansion.
Major achievementAchieved 3x growth in ROA by redefining commercial strategy. Generated monthly sales of USD $6.3 million through digital credit origination process. Managed a portfolio of 32 AAA partners.
Created and led a business unit representing over 50% of the Bank's consumer product sales. Acquired and consolidated point-of-sale financing model.
Major achievementAchieved monthly credit origination of USD $8 million. Developed 6 digital experiences with NPS over 85%. Managed a portfolio of 45 AAA partners.
Managed revenue generation through real estate SPV, savings through rent reduction program, and strategic planning. Coordinated investor calls and executive reporting.
Major achievementGenerated revenue of USD 97 million. Achieved annual savings of USD 2.3 million. Developed and published Corporate Strategic Plan 2018-2021.
Education experience
Universidad de los andes | Profesional
