Monitoring of sales performance. Design a cross-category portfolio with complementary products to leverage sales: Promote products based on the customer's purchase history. Increase average ticket per page visit. Set up a referral program with a bonus for effectiveness (increase in the customer database).

Recover the performance of commercial KPIs in the Eje Cafetero Region after a high economic impact in the region.

Guarantee the correct execution of the 5P's in the points of sale of the modern Canal in the Coffee Axis. Capitalize on opportunities identified as gaps and negative sales trends: assignment of impulse personnel / merchandisers, dynamics for the use of evacuators, activation of discounts on key dates, cross-category combos, additional exhibitions by relationship. Responsible for a team between 10 to 15 people.