International marketing and logistics administrator from Universidad De La Sabana, bilingual English (B2). With experience in the marketing area, conducting market analysis and segmentation, product development, digital strategic planning.
Functions - I implemented and coordinated the digital marketing processes creating the digital strategy plan. - I managed campaigns in social networks SEM in different social networks. - I carried out SEO tasks, SEM and Inbound marketing strategies. - I managed and optimized the e-commerce of the company.
Major achievement- I improved the KPI's and metrics of the profiles in social networks with increases of up to 500% in one week. - I positioned the brand developing content and digital campaigns. - I created blog posts that improved the SEO indexes and web traffic.
Functions - Create new product developments and designs, taking into account customer needs and market trends. - Create the product development area and implement design concepts , costing, and innovation in floral design. - Provide customer service to the sales area and vendor in the United States, being the communication bridge with the corresponding logistics areas . - Analyze and enhance the product strengths related to the development and design of Bouque
Major achievement- I managed to establish a consolidated product design and development area with standard parameters, with increases in the sales area and orders by 60%. - I made more than 150 product designs that were released for commercialization.
Functions - Design products in relation to the needs of the client and the company taking into account market parameters and make quotes with product budget parameters. - Create programs of products based on holidays and relevant national dates in the United States - Analyze the planning of the demand and the needs of the client received by the sales area and make plans of contingency for lack of inventory in production.
Major achievement- I managed to develop more than 100 products in design concepts taking into account the analysis of market trends. I designed and created 8 catalogs that increased the visibility of the new products with external clients.