Design memorable and competitive user experiences for the different clients of the company, identifying possible functionalities thanks to research methodologies and design thinking in order to solve pain points of the different users, aligned with the expectations of the stakeholders and the business, being part of the process of delivery and survey of HU and requirements for the development team.

I standardized the interface design process within the company, generating a new line of business within the company and the design methodologies to be used within the company to determine pain points for the user and new client functionalities.

Coordinate jointly with the steering committee on the management and communication and design strategy of different accounts inside and outside the country, becoming a transversal axis with the area of design, advertising and production.

I automated management and monitoring processes for the development of briefs in communication and digital marketing campaigns, reducing the time required for the execution of each project and the delivery of results to the final client for the company.

Design and manage the brand image on different digital platforms, designing the interface and user experience on the different digital and physical channels, using research methodologies and monitoring of design, branding and production processes.

Create the protocol for the use and management of the brand for the different specialized commerce platforms, analyzing the needs of the end user and shaping the ideal experience for each of them, reducing the time needed to enter each of these platforms.