Kevin Cuadrado
Business administrator, esp in marketing
Professional profile
commercial career in mass consumption and technology companies. Extensive experience in managing B2B-B2C segments, training and coordination of multidisciplinary teams, leadership in marketing campaigns and customer loyalty.
Work experience
Development of key accounts, support and training of the sales force, collection of information and analysis of the competition. Design and execution of brand activation and positioning plans.
Control and management of the commercial and administrative operation in the POS in charge. Budget allocation and direction to the sales team. Customer loyalty and retention and management of industry KPIs.
Management and marketing of the company's comprehensive portfolio of services aimed at strategic clients. Execution of studies and market segmentation to open new lines of business. Active collaboration in the design, preparation and supervision of the company's business plan.
Education experience
Universidad eafit | Specialization
