Managed and optimized digital catalog, improved product pages, developed visual guides, analyzed user metrics, and collaborated with multidisciplinary teams to drive sales and engagement.

Optimized content for 10,000+ SKUs, increased conversion rates by 12-18%, improved PDPs, and led content quality initiatives using analytics and standardized processes.

Managed business and entrepreneurship content, coordinated publication, and supported traffic growth through strategic content for multiple platforms.

Led digital content strategy, coordinated editorial team, and grew organic traffic with 150+ articles for print, web, and social media.

Handled communication strategies, PR, and event organization to enhance brand presence.

Developed institutional communication, managed public relations, organized events, and supported brand positioning.