Business Administrator , bilingual in Spanish and English , with 5+ years of experience in digitalization , process optimization , data analysis , and team leadership . Skilled in paid advertising , marketing analysis , and digital transformation
Handled inquiries, scheduled technicians, tracked job completion, and maintained professional communication to ensure customer satisfaction and operational efficiency.
Major achievementManaged high-volume customer service operations, coordinated service dispatches, and ensured compliance with service-level agreements for US and Canadian clients.
Managed campaign setup, audience segmentation, budget allocation, ad creative testing, and performance analysis (CTR, CPC, ROAS, conversions) to maximize ROI.
Major achievementPlanned, executed, and optimized Meta Ads campaigns for US companies, focusing on brand awareness, lead generation, and conversions using data-driven analysis.
Oversaw daily operations, handled conflict resolution, and ensured adherence to service standards across channels, focusing on continuous improvement.
Major achievementLed a customer experience team, managed performance, facilitated coaching, and implemented skill-building strategies to improve quality and efficiency.