Ana Ortega Calvo
Leader of Northern Territory of Santander
Professional profile
Leader of commercial teams, managing challenging markets from planning to execution of strategies that allow compliance with business indicators, with extensive experience in 3 departments of Colombia both in customer management and in negotiation and design of strategies for different mix of commercial channels, with a focus on B2C. Development of high-performance teams, construction of opportunities
Work experience
Guarantee the KPIs and budgets of the territory, with a wide mix of commercial channels and a multifunctional team, achieving business objectives.
Major achievementDeveloped strategies that guaranteed territory growth by an average of 35% in relevant business KPIs such as Gross and Revenue.
Responsible for the Department, leading the strategy and execution of the company's different commercial channels through a multifunctional team, guaranteeing budgets and KPIs, through the formation of high-performance teams.
Major achievementIncrease capillarity in key channels for the business such as Distribution and Direct Sales Force (FVD), achieving growth of 4.2 points in Mobile Market Share, going from 12.7 to 16.9%.
Guarantee action plans and execution of strategies to meet the budgets and Kpis of the different commercial channels, with the administration and training of challenging teams.
Major achievementI opened the CU channel (Builders and Developers), a national pioneer in agreements with recognized construction companies, which allowed an increase in sales of the home business unit of 25%.
Education experience
Universidad autonoma de bucaramanga (unab) | Specialization
