Ana María Torres Urrea
Quality and Process Leader
Professional profile
Anthropologist with experience in data analysis and UX Research, focused on improving user experience and project management
Work experience
Quality And Process Leader
medellin coffee projects sas | January 2023 - Present (3 years 10 months)
Used skills
I analyzed consumption patterns to design commercial campaigns, implemented loyalty strategies and coordinated interdisciplinary teams.
Major achievementSales management to increase market share.
Field Researcher
asociacion de usuarios del acueducto veredal de mediacuesta | February 2022 - April 2022 (2 months)
Used skills
I conducted fieldwork to collect data and facilitated community workshops to identify local needs.
Major achievementI coordinated a community water management project that improved water and sanitation for over 200 households.
User Experience Analyst
basica sas | October 2021 - January 2022 (3 months)
Used skills
Developed customer experience strategies that resulted in a 15% increase in customer retention.
Major achievementConducted qualitative and quantitative research to understand customer needs.
Education experience
Academic Exchange in Anthropology
Universidad externado de colombia | Undergraduate
Universidad externado de colombia | Undergraduate
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