Lead the implementation of commercial strategies for the company's various business units, managing and optimizing assigned resources.

I led personalized marketing strategies by business unit, increasing corporate retention by 60%.

Coordinate and oversee campaigns across multiple channels to maximize impact and return on investment, managing campaigns focused on increasing direct and corporate sales.

I built and executed the marketing plan, exceeding sales KPIs by 70% for the e-commerce channel.

Manage and optimize budgets by channel and line of business, planning and executing events and launches to attract customers.

I managed to increase brand visibility and recognition in the market, increasing traffic by 30%.