Digital advertising specialist with extensive experience in marketing and communication areas. Ability to build strategies and tactical actions to sustain digital communities, development of digital products.
Responsible for leading the digital area and developing strategies for the activation of digital ecosystems of influencers and content creators; design and execution of digital products (e-learning); conceptualization, development and optimization of platforms, web pages and marketing tools.
Major achievement• I managed to increase the brand's sales by 20% thanks to the conceptualization of new digital products. •I led the digital project aimed at content creators (influencers) for the creation, development and administration of digital products.
Responsible for the design of 360 marketing strategies for the promotion and sale of digital products focused on well-being and personal growth.
Major achievement•I optimized the 360 digital marketing strategy that sought to comprehensively and successfully promote the promotion of digital products. •I designed the first monthly KPIS analysis scheme, which influenced the most important decisions to be based on metrics and not on assumptions.