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Ignacio Alvarez Del Castillo

Digital Marketing Manager
Skills
(Self-evaluation)
I work under pressure 100%
Inbound marketing 100%
Woocommerce 100%
Social media 100%
Sem 100%
Google ads 100%
Facebook ads 100%
Seo 80%
Amazon aws 70%
Languages
English:
  • Fala
    70%
  • Leitura
    70%
  • Escrevendo
    70%
Spanish:
  • Escrevendo
    70%
  • Leitura
    70%
  • Fala
    70%
German:
  • Leitura
    70%
Professional profile

I am a proactive, open and direct person. I am passionate about challenges and the digital world. Expert in Digital Marketing with more than 8 years of experience, in different areas such as digital strategies, social media.

Work experience

Digital Marketing Manager
grupo uma | June 2020 - January 2021 (7 months)
Used skills

Responsible for the implementation, start-up and control of the annual digital marketing plan. Plan and execute the entire digital marketing plan, including SEO / SEM database, email marketing. Coordinate the creation of content in various formats. Generate brand awareness (Brand Awareness). Management of company profiles on social networks and their use in content and inbound marketing strategies. Monitoring of the main actions.

Major achievement

Get Brand Awareness. Position the Grupo UMA brand. Very satisfactory social ads campaigns

Director Of Digital Marketing
acycia | February 2019 - February 2020 (1 year)
Used skills

Management and development of the company's web pages: ********** and ********** Search for Plugins for synchronization with Wordpress SEO optimization for the Uspacksmart website and Acycia. Development and definition of digital strategy. Implementation of the marketing plan to increase the audience of the clients in their specific target. Planning for investment in the media plan. Keywords brand and category structure.

Major achievement

Get the E-Commerce created focused on the US to achieve the expected sales results thanks to the Social Ads campaigns and the SEO carried out.

Social Media Manager
pool c.p. | September 2017 - September 2018 (1 year)
Used skills

Development of social media strategy. Management, development and investment in customer media. Keyword generation and content optimization. Use of SEO tools (Semrush, Google Analytics). Implementation of Ads campaigns. Definition and investment of social paid campaigns focused on attracting leads. Definition of website content. Development of briefings and monitoring of communication campaigns with clients and suppliers. Project following.

Major achievement

Get the Social Paid Media campaigns to generate the planned results.

Education experience
Marketing and Advertisement
San pablo ceu | Specialization
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