-Examine the content that must be delivered to users. -Organize the information and establish the content hierarchy according to the user's conceptual model. -Mapping how users can easily move through a product to achieve their goals. -Support in the Research, UI and Quality Assurance stages.

-Establish the critical points that affect the customer's experience with the brand using techniques such as surveys, customer journey map and the value proposition canvas. -Analyze the existing competition through comparative tables and perceptual maps to identify new opportunities and product strategies. -Design and manage new strategies to improve the brand experience, guaranteeing customer satisfaction.

-Design an ephemeral experience to generate brand presence. -Develop a mobile application to optimize communication processes (service reservation, redemption of points, etc.) between the client and the brand.