With this client we began the pattern strategy testing which were the most appropriate channels to acquire clients. So we did campaigns on Meta Ads, Google, Tiktok. Google being the channel with the best prospecting and the best conversion rate. Therefore, we focus our efforts and budget on Search and Pmax campaigns aimed at Colombia and Mexico. In one year we managed to generate more than 60 deals and 10 sales between 15,000,000 COP and 150,000,000
With a budget of 25,000,000 pesos per month, we made Meta our main customer prospecting channel for the various providers that make up Croper. Managing to obtain up to 5,000 monthly leads, some of them at a cost of less than 1,000 COP. We were also able to implement traffic, recognition and market reach campaigns.
In this channel we create performance and lead acquisition campaigns for Banco Agrario Colombia. Aimed at an audience focused on managers, directors and managers of agricultural companies in Colombia.