He was in charge of creating the entire campaign for Latin America and some cities in the United States, on platforms such as Google Ads, LinkdIn Ads, Capterra, G2 and Meta. Likewise, in terms of SEO, I carried out the optimization of all Pirani pages, modifying, according to the case, meta descriptions, H's, friendly URLs, text correction, keyword modification, ALT change in images, among other changes. ; in about 400 pages

I carried out several market investigations in terms of competition, segmentation, target audience, opening of new points, viability in the marketplace and obtaining leads by guideline.

I carried out market research in watches and jewelry in terms of online sales, in order to create a transactional web page for the brands Guess, Swatch, Keds, among others.