Establishment of clear processes and a timely download to the different squads to work together with the stakeholders. Leadership and quality control of technical and product teams for the timely delivery of technological developments linked to the strategy.

Ownership of the product and the capabilities for correct development and evolution according to the corporate strategy.

Development of the global strategy to improve the strategy and indicators at the company level. Budget management for the digital area and responsibility in managing the company's regulatory issues.

Leadership and execution of projects for WOM digital channels. Implementation of continuous improvement in pursuit of compliance with the operation & strategy.