Built and activated audiences in Adobe Experience Platform, orchestrated customer journeys in Adobe Journey Optimizer, collaborated with marketing, analytics, and IT to validate data flows and ensure governance.

Led migration from Salesforce Marketing Cloud to Adobe Journey Optimizer, activating audiences and orchestrating multi-channel journeys for marketing and CRM initiatives.

Led adoption of Clean Architecture, SOLID principles, and managed API integrations between on-site sensors and control systems, ensuring maintainability and high performance.

Architected Java and Spring Boot microservices on AWS for real-time machinery operations, managing complex telemetry data with high fault tolerance.

Designed and implemented AEP, AJO, CJA, AEM, Adobe Analytics, and Marketo solutions for banking, airlines, retail, automotive, and financial services. Defined Martech roadmaps and collaborated with cross-functional teams.

Led end-to-end Adobe Experience Platform solutions for enterprise clients, owning full data lifecycle, XDM modeling, identity resolution, and cross-channel activation.