Paola Paternostro Da Costa
Social Media Manager
Professional profile
Content Operations Lead & Account Manager with over 6 years of experience in digital marketing, social media management, and content production. Expert in data-driven strategies, account leadership, and results optimization.
Work experience
He developed content calendars, coordinated creative teams, and improved campaign performance by 20% through marketing strategies and data analysis.
Major achievementManagement of more than 10 accounts, 35% increase in engagement, campaign optimization, and use of AI for marketing.
He developed brand activations, digital campaigns, and increased event attendance by 25% through digital marketing strategies.
Major achievementDigital strategy leadership, 30% increase in social media reach, use of AI in campaigns.
It increased engagement by up to 40%, improved ROAS by 20%, and reduced production times by 30% through operational improvements and data analysis.
Major achievementContent strategy management for 15 brands, optimization of paid campaigns and use of AI.
Education experience
I.u.t.i.r.l.a | Technician
