Designed and scheduled content, ensured brand consistency, analyzed KPIs with Meta Insights and Google Analytics to optimize performance.

Developed content strategies increasing reach, engagement, and conversion on Instagram, Facebook, LinkedIn, TikTok, and X. Used Canva, Meta Business Suite, CapCut, HubSpot, Hootsuite.

Created tailored digital marketing strategies, facilitated workshops, advised on branding, target definition, and diagnostics.

Delivered mentoring and workshops on branding and AI tools. Advised SMEs and large businesses on digital strategy and business intelligence.

Provided academic and technical support, promoted active learning, monitored progress, and strengthened digital marketing competencies.

Facilitated virtual learning, designed materials, assessed student performance, and guided use of LMS platforms.