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Cristian Marin

National Retail Manager
Skills
(Self-evaluation)
Languages
Professional profile

Work experience

Gerente Nacional Retail
wom colombia | February 2022 - July 2022 (5 months)
Used skills

Negotiations with large stores such as Exito, Olimpica and Cencosud; In the negotiations, commission tables were established for the chains in which the variables of profitability and efficiency for the parties had to be taken into account. On the other hand, brand activations, advertising and location in stores were also negotiated, achieving the best locations which allowed us to position the brand.

Major achievement

Increase Productivity 30%, Negotiation and entry to new chains, implementation of interactivity in POS innovation, Rotation control from 24% to 10% average.

Jefe Nacional Retail
claro colombia | September 2019 - February 2022 (2 years 5 months)
Used skills

The company has commercial allies, (BPO, Commercial Agents and BTL Agencies. Between the B2B negotiations they established the commission tables by segment and product, guaranteeing that through them the commitment of the allies for the fulfillment of the Objectives, on the other hand, the spaces were negotiated with the largest commercial centers in the country to achieve strategic locations for the activity

Major achievement

We increased Productivity by 200% in the intangible services of Mobile and Home, implementation of Mobile box for control and monitoring of channel charges, achieving more efficiency in the execution times of activities.

Jefe Regional Venta Directa
tigo | January 2012 - July 2016 (4 years 6 months)
Used skills

Personnel in direct and indirect charge: 250 people. I had to negotiate based on the data, the budget allocation of the allies and commercial leaders in my charge, always achieving challenging and achievable goals, with this the staff was calm with their assignments, but we were efficient with the fulfillment of the objectives

Major achievement

Productivity increase

Education experience
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