Development, execution and control of the marketing plan, development of B2B, B2B and B2B2C communication strategies, brand positioning, value chain restructuring, market analysis and business intelligence.
Head of strategic alliances
- Planning, organization and execution of commercial processes. - Management, formation and training of commercial teams. - Control and monitoring of commercial management through CRM platform
Major achievementFulfillment of commercial goals
- Management of the marketing plan and specific strategic plans. - Monitoring budgets and sales execution. - Planning and control of advertising investment. - Responsible B2B and B2C
Major achievementMarket share growth of more than 12% in 4 years