Carlos Mario Uribe Ortiz

Brand manager

Professional profile

Creation, reactivation and maintenance of markets. Develop impact strategies for brands, with a 365 degree vision (online, offline). Formation of high performance teams focused on commercial results. Analyze data.

Work experience

Brand Manager

réditos empresariales | July 2016 - February 2020 (3 years 7 months)

- Launch and positioning of the Betplay and Super Astro brands. - Development of the annual strategic plan for brands and sales channels. - Retail Development 11,000 points.

Major achievement

Development of a new commercial brand Betplay. Budgetary compliance at 105% Integration of new distribution channels.

Marketing Director

direct line ag | June 2014 - May 2015 (11 months)

- Sales budget execution for 50 million Euros. - Creation of the strategic and commercial plan, mainly focused on digital channels and BTL.

Major achievement

Brand positioning in young segments. Launch of new digital campaign (increase in sales of 25%). Introduction affiliate

Director Of Commercial Projects

merconic gmbh | December 2008 - June 2014 (5 years 6 months)

- Achievement of B2B commercial clients. - Administration and execution of commercial strategies and brand positioning (Sony, Apple, Warsteiner, Levi's and others).

Major achievement

Linking Spotify, Levi's, Warsteiner. Creation of the Unipartys digital platform. Increase in sales of 35%, mainly the Sony brand.

Education experience

Business Administration
Fh-münster en alemania | Specialization

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