Laura Carolina Arias

UI/UX Designer

Professional profile

I am passionate about UI/UX design, and I have experience in the country's insurance and telecommunications sectors. My approach focuses on designing, building, and optimizing processes to improve the digital experiences of end customers through efficient and easy-to-understand interfaces.

Work experience

Ui/Ux Designer

claro pay colombia | November 2021 - January 2024 (2 years 2 months)

Used skills

User testing in Maze with interactive prototypes in XD. Interface design and participation in the creation of the design system.

Major achievement

Redesign of mobile digital wallet in collaboration with fintech.

Web Designer

transfiriendo s.a | September 2018 - November 2021 (3 years 2 months)

Used skills

User testing with interactive prototypes in Figma and XD. Participation in the creation of insurance purchasing automation.

Major achievement

Website optimization for digital marketing campaigns.

Chamber And E-Commerce

freelance | December 2016 - September 2018 (1 year 9 months)

Used skills

Participation in the creation of strategies in collaboration with the digital agency.

Major achievement

Banner design and email marketing for e-commerce initiatives.

Education experience

Advertising
Jorge tadeo lozano | Undergraduate

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