Bilingual executive with experience in commercial growth , market expansion , and brand positioning across LATAM . Skilled in business development , B2B/B2C sales , digital marketing , and leading multidisciplinary teams in technology , SaaS , healthcare , and hospitality
Developed and executed marketing strategies, managed budgets, conducted market intelligence, and led nationwide campaigns. Utilized CRM, analytics, and AI-powered tools to optimize processes.
Major achievementLed national marketing and commercial growth strategies, achieving 15% revenue increase and 10% cost reduction. Managed multidisciplinary teams and implemented data-driven initiatives.
Implemented commercial strategies, managed sales teams, designed budgeting models, and supported LATAM market expansion. Utilized CRM, analytics, and digital tools.
Major achievementLed commercial growth and business development for an international SaaS company. Improved operational efficiency by 15% and managed cross-functional teams.
Developed sales and marketing strategies, managed teams, provided consulting, and supported digital tool adoption in hospitality sector.
Major achievementBuilt commercial and operational structure for hospitality-focused business. Led sales and marketing teams, and supported SaaS implementation.