Design and creation of feasibility studies for services or products Population studies are carried out to launch services or products Construction of profiles and contact channels Creation of benchmarking to generate brand values and allow strategic decision-making Attention to needs search for tools that allow strategic decision making. Analysis and interpretation of results Follow-up for implementation of strategies
Major achievementMeeting and exceeding goals. Innovation in tactical strategies. Renewal in BTL, ATL, TTL and Digital.
Brand building and positioning. Construction of corporate identity and image. Customer segmentation and distribution channels. Analysis by product and areas reached for sale. Construction of customer service protocols in the commercial area, administrative area and cargo partners. Strategic alliances with other brands. Addressing social networks, Web page to brand positioning. Planning of marketing and sales strategies.
Major achievementOpening of the area. Positioning and sales strategies. Greater product coverage nationally and internationally. Alliance with country brand as export positioning