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Photo

Laura Marcela Romero Flórez

Content Manager
Skills
(Self-evaluation)
Proactive & creative 100%
Facebook 100%
Decisive 100%
Working under pressure. 100%
Adaptability & empathy 100%
. leadership 100%
Trello 100%
Adobe suite 100%
Hubspot 60%
Ads 60%
Languages
English:
  • Speaking
    70%
  • Reading
    70%
Spanish:
  • Writing
    70%
  • Reading
    70%
  • Speaking
    70%
Professional profile

Work experience

Content Manager
pyt colombia | August 2022 - October 2022 (2 months)
Used skills

Responsibilities: •Develop digital strategies through planning for different social networks in an organic/paid way and mass mailings. •Manage social networks, generating chronopost, writing copy and carrying out follow-up to metrics. • Leading a team and distributing the tasks within it, identifying the parameters of the requests and monitoring compliance, providing solutions in the expected time.

Major achievement

•I optimized and managed the projects so that their passage through the marketing/content area was agile, efficient and timely. •I generated content strategies that met the needs of the company and allowed to increase the results in the different KPIs It`s raised.

Analista De Gestión Del Conocimiento E Innovación Y Comunicaciones
fundación carvajal | June 2020 - August 2022 (2 years 2 months)
Used skills

•Develop digital strategies through the planning, design and execution of audiovisual pieces for different institutional channels; social networks and mass mailings. •Structuring, designing and implementing virtual learning resources; diagramming and developing content in both audiovisual and interactive formats •Managing social networks, generating chronopost, copys, PQRSF procedures and monitoring metrics •Implementing landing pages •Leading and manage teams

Major achievement

•I identified platforms based on digital transformation, leveraging projects into creative and interactive formats. •I promoted the digital transformation of the Foundation, generating audiovisual and interactive educational content for the community, impacting more than 8,000 beneficiaries{ ***}

Coordinadora Digital
emblue group | December 2019 - June 2020 (6 months)
Used skills

•Develop digital strategies through planning for the different social networks used by brands. •Manage social networks, generating chronopost, writing copy, developing PQRSF procedures and monitoring the metrics of the different organic content and inorganic, making the respective reports. •Planning and diagramming landing pages and monitoring the web pages of the different brands.

Major achievement

•I generated identification and positioning strategies for the brands, increasing the number of followers on their different social networks by an average of 20%. •I generated an optimization in the advertising budget and obtained savings of an average of 40% daily.

Education experience
Marketing and Advertisement
Universidad autónoma de occidente | Specialization
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