Responsibilities: •Develop digital strategies through planning for different social networks in an organic/paid way and mass mailings. •Manage social networks, generating chronopost, writing copy and carrying out follow-up to metrics. • Leading a team and distributing the tasks within it, identifying the parameters of the requests and monitoring compliance, providing solutions in the expected time.
Major achievement•I optimized and managed the projects so that their passage through the marketing/content area was agile, efficient and timely. •I generated content strategies that met the needs of the company and allowed to increase the results in the different KPIs It`s raised.
•Develop digital strategies through the planning, design and execution of audiovisual pieces for different institutional channels; social networks and mass mailings. •Structuring, designing and implementing virtual learning resources; diagramming and developing content in both audiovisual and interactive formats •Managing social networks, generating chronopost, copys, PQRSF procedures and monitoring metrics •Implementing landing pages •Leading and manage teams
Major achievement•I identified platforms based on digital transformation, leveraging projects into creative and interactive formats. •I promoted the digital transformation of the Foundation, generating audiovisual and interactive educational content for the community, impacting more than 8,000 beneficiaries{ ***}
•Develop digital strategies through planning for the different social networks used by brands. •Manage social networks, generating chronopost, writing copy, developing PQRSF procedures and monitoring the metrics of the different organic content and inorganic, making the respective reports. •Planning and diagramming landing pages and monitoring the web pages of the different brands.
Major achievement•I generated identification and positioning strategies for the brands, increasing the number of followers on their different social networks by an average of 20%. •I generated an optimization in the advertising budget and obtained savings of an average of 40% daily.