FUNCTIONS To contribute to improving the customer experience and the transition to the digital world of Coéxito, implementing and operating an omnichannel contact center model, guaranteeing the generation revenue, customer loyalty at the B2B /B2C level and the efficiency of our company's processes. ROLES 1. Contact Center Leader (9 Campaigns). 2. Quality and Training Leader. 3. Business Analytics & Reporting Leader 4. Customer Experience Leader. 5. WFO Leader 6. Commission Leader

1) Creation of the Call center nationwide with more than 9 campaigns. 2) Opening of digital B2B and B2C businesses. 3) Budget management of more than 1,500{* **}million COP. 4) Sales over 6,500 million COP.

ROLES 1) Strategic Customer Experience Squad Leader, Regional (Service/Commercial) 2) Integral Improvement process manager. FUNCTIONS{*** }Lead the transformational experience strategy of DIRECTV subscribers in Latin America. (+9PP from NPS, starting 53%, ending 64%)

1) Improvement of 11 PP of the Latin American NPS 2) Transformation of organizational management culture, Agile methodologies. 3) Creation of BSC of Latin American Experience.