I am a Marketing professional with more than five years of experience in the business world, I’m curious and passionate about branding and data. In all my roles, I’ve served as a bridge between the vision and the execution of a project.
As a part of the global growing team, I was the responsible of data accuracy, constructing advanced reports and dashboards that showed the complete landscape of the country’s performances across different channels, monthly updating actualized vendor spends basis of reported data. On the administrative side of the business, I created and updated ongoing client buysheets and client authorizations on an ongoing basis.
Establish and develop digital advertising offers (campaigns) hand in hand with the sales team according to the negotiation made with the advertiser, management of CPC, CPL, CPA models, etc. Development and configuration of pixels and postbacks for the correct traceability of the campaigns. Review of creatives under HTML code; Monitoring and resolution of problems related to the above described throughout the duration of the campaign.
Coordination of my own team for the graphing and reporting of results reports taking into account their quality assurance and delivery on time to cover delivery schedules to the client; data processing with the aim of building KPIs and own indicators through various platforms and dynamic tables; Keep the correct control of hours worked and resources used.