Management of special accounts nationwide according to the sales channel (Retail and Digital) Compliance with sales quota in online and retail channels. Implementation and control of service indicators for internal and external clients. Budget management and modules according to management plans. Store leadership at the zonal level (Billing, Inventories and internal processes required by each store)

Development of strategic plans in conjunction with management areas. Optimize department budgets to maximize CPA. Planning, implementation and optimization of advertising campaigns in digital channels (WEBs, SEO / SEM, email and social networks) and traditional (POP). ROI analysis and verification. Definition of resources required according to the volume of orders for the channel.