Maria Fernanda Vacca Ortiz
External Commercial Executive
Professional profile
Industrial engineer with experience in commercial management, strategic commercial planning, and presentation of continuous improvement proposals. Highly skilled in following planning processes and implementing the commercial actions required to achieve objectives. A leader with experience developing business with suppliers and clients across various channels: retail, construction, and distribution partners.
Work experience
Database management for professional clients in the construction sector; search for new projects through area sweeps, external visits, Camacol license database management; lead management.
Major achievementClosing of negotiations with clients opened from scratch, contacted through cold prospecting.
Commercial experience retail channel, allied distributor. Responsible for sales force, KPI'S, resource administration, team support with key accounts, coordination of support areas: logistics, marketing, SFC, commercial
Major achievementGrowth of main KPI's obtaining sustainable results over time.
• Monitoring and support of commercial management, weekly audit of offers and orders; • Ensure the achievement of commercial objectives and billing budget; • Preparation and monitoring of Forecast and respective justification to management; Permanent support to the commercial force: monthly coaching by advisor; • Follow-up on identification and acquisition of prospective clients; Measurement of management indicators and their analysis
Major achievementCommercial model implementation including standards, strategic commercial plan; establishment and measurement of management indicators.
Education experience
