Managed Salesforce projects end-to-end, acted as primary client contact, ensured communication, resource distribution, and project success.

Oversaw Salesforce project implementations, strategic decisions on project direction, resource allocation, and client satisfaction. Ensured project profitability and performance.

Conducted training, increased user adoption, managed Salesforce improvements, and supported commercial teams.

Led Salesforce adoption across Mexico and Caribbean, advised leadership, delivered enhancements, and coordinated regional initiatives.

Translated business requirements, ensured project milestones, scope, and quality, led agile teams for timely delivery.

Designed Salesforce solutions, managed full project lifecycles, led teams under agile methodologies, and was main client contact.