Responsible for the digitization and growth in sales of the different B2B clients, designing commercial strategies according to each context, ensuring to be an effective and efficient communication bridge between clients and internal areas. In charge of finding and documenting opportunities for improvement in the platforms offered, to mobilize the necessary actions and achieve the improvement of the service.

Digitization and adaptation of the assigned clients by 100%, achieving a 57% increase in the impacts of their sales forces and a 120% compliance with the KPI's proposed.

Responsible for developing the value proposition of the B2B (Wabi2B) platform for the traditional retail channel, integrating new distributors of mass consumption and as co-leader in construction of growth strategies, change management, digitization of processes and execution of tactical actions to ensure the growth of digital sales.

In 2021, USD 3,700,000 in sales were achieved from +2k loyal users and a growth of 600% year-on-year from different strategies with CPGs, Distributors and Wholesalers in two main cities (Bogotá and Medellín), with evolutions in the Go To Market and Logistics model.

In charge of designing and implementing the necessary commercial structure for the proper functioning of the organization, adapting effective communication channels with the different audiences and designing routes according to the commercial needs with the purpose of growth.

Brand positioning, achieving a purchase frequency of 3 per month and an increase in sales of 130%.