Andres Riaño
Expansion Director
Professional profile
Marketing Management Specialist and Industrial Engineer with more than 13 years of experience in the design and execution of strategic commercial projects at the national and LATAM level. Passionate about Inbound and Outbound market analysis, standing out as a leader in business processes, BDR, KAM and SDR. Experience in internal and external training. Development of strategies aimed at generating prospecting, leads, development of
Work experience
Leadership and construction of BDR and SDR prospecting processes. Development and standardization of Outbound business processes. Development of relationships and strategic alliances. Outbound B2B and SDR B2C sales team management. Management of commercial processes with Universities and institutional prospects. Creation of performance panels for indicator management.
Major achievementExploration of niche and territory for the service offered. Design, development and implementation of a strategic commercial positioning and penetration plan for Colombia.
Consolidation of the company as a company that generates value through the quality of its materials delivered to customers. Increase in sales by 135%.
Major achievementPositioning of the company in various economic sectors. Generation of closing negotiations with new clients for constant supply of raw materials.
Guidance on communication plans and loyalty strategies. Leadership in processes with the public sector. Development of cross selling and up selling models.
Major achievementCommercial management in Panama and northern Colombia. Development of client pipeline and new projects.
Education experience
Wall street english | Bootcamp
