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Maribel Cespedes Lozano

Jefe De Ventas Y Mercadeo
Skills
(Self-evaluation)
Languages
Professional profile

Conocimiento en estrategias para modelos B2B y B2C, enfocado hacia relaciones comerciales de mutuo beneficio; con experiencia en implementación y seguimiento a resultados usando eficazmente los recursos y estableciendo altos valores de calidad en el servicio, que deriva en generar valor agregado y fidelización del cliente, con resultados óptimos para los diferentes stakeholders. Manejo de trade marketing

Work experience

Head Of Sales And Marketing
marka | July 2015 - December 2023 (8 years 5 months)
Used skills

Responsible for the commercial staff (capture and loyalty) guaranteeing compliance with the budget assigned to the corporate channel-B2B  Direction and management of Points of Sale-B2C  Measurement and control of management indicators-KPIs commercials.  Activator of strategies to align the market needs with the company's service and/or product.  Identification of new monetization options within the segment, which generate growth scenarios

Major achievement

Growth in market share

Kam
dvinni sa | January 2007 - September 2012 (5 years 8 months)
Used skills

Generator of new business and market shares  Management of active key accounts, Leads and retention. (Visa, Bavaria, Lafayette, Quala, Davivienda, El Corral, among others)  Coordinate the different areas (graphics, production and others) for the good development of key accounts.{ ***} Guarantor of the characteristics of parts in accordance with the required requirement.  Verifier of the correct execution and logistics of the commercial agreement

Account Executive
graficas mundial | January 2006 - December 2006 (11 months)
Used skills
Education experience
Economics
Fundación universitaria uninpahu | Technician
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