J. Alejandro Garcia Zapata
Key Account Manager - Direct Stores Area Manager
Professional profile
Mercadologo con 22 años de experiencia en el área Comercial y de Mercadeo , destacando 16 años en roles clave . Experto en diseñar e implementar estrategias que optimizan la presencia de marca y las ventas
Work experience
Market and competition analysis, sales volume, and brand positioning. Leadership of teams of leaders and advisors at direct and indirect points of sale (40 to 70 people in charge).
Major achievementBest zone manager 2022, increased national account share from 38% to 49%.
Implementation and development of trade channel sales activities. Inventory control and monitoring of key indicators.
Major achievementSales increased by 275% over a 6-month period.
Market and competition analysis, key account management and negotiation. Audit and supervision of retail displays.
Major achievementRegional TAT channel design, annual sales increases of 32%.
Education experience
Cesde | Without studies
