Catalina Sanchez
Ecommerce & Marketing Lead
Professional profile
Master degree in Ecommerce and Digital Marketing , with experience in designing and implementing marketing strategies for brand positioning , activation , and product launches in ecommerce channels . Proficient in Google Analytics , MailChimp , Shopify , and Salesforce . Interested in leadership roles within Marketing field in sectors such as Retail , Fashion , Beauty , Luxuries , agencies , Home and Decoration , and Marketplace
Work experience
Designed and implemented a 360 marketing strategy to promote sales growth through digital channels. Managed the online store on Shopify, planned tactics to meet goals, and oversaw Email marketing and Social Media strategies. Prepared reports and monitored team KPIs.
Major achievementIncreased E-commerce channel sales by 55% in 2023. Raised Conversion Rate from 59% to 68%. Achieved 102% of annual e-commerce sales target for 2023.
Planned and developed digital marketing strategy, managed B2B marketplaces, and tracked Email Marketing campaigns. Provided design guidelines for advertising materials.
Major achievementManaged opening of new B2B marketplaces. Increased sales via WhatsApp channel by 5%.
Updated website for optimal user experience, executed Email Marketing campaigns, created visual content, managed digital campaigns, and monitored KPIs.
Major achievementRestructured website resulting in 70% increase in traffic. Achieved record online orders on Tax-Free Day.
Education experience
Eneb - escuela de negocios europea de barcelona | Maestría
