Fabio Torres Vasquez
Brand & Content Planner
Professional profile
Professional Planner with 2+ years of experience. Skilled in relationship- building, creative planning, concept development, and art direction. Seeking opportunities to solve business challenges through assertive communication.
Work experience
Brand & Content Planner
rappi | August 2021 - January 2023 (1 year 5 months)
Used skills
- Paid and social media planning, lead the inner agency, photography and audiovisual productions planning. - Create content to improve the organic position in the search platforms of the SoyRappi website. Also, being in charge of the re-design of the website.
Major achievementAchieving a 4% increase in positive engagement on social networks, a 2.3% increase in SoyRappi app installation metrics, and a 1.8% decrease in ad frequency. On the other hand, a significant improvement has been achieved in the brand guidelines.
Education experience
Business Administration
Universidad del norte, barranquilla | Undergraduate
Universidad del norte, barranquilla | Undergraduate
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