Currently in the company where I work, different digital strategies have been designed through google platforms for various types of proposed objectives, depending on the stage of the project. This type of strategy is carried out mainly for the launch of projects to the market, the positioning of their brand and its scope towards the segment to which it is defined.
In the company I am currently in, I have 15 people in charge, including sales consultants, marketing coordinator and the advertising agency. The purpose basically of leading the department is in the development of commercial and digital and traditional marketing strategies to achieve objectives, the creation of these strategies are done under established objectives and are implemented with the entire work team, monitoring to its execution, adjustments and revision